What is Blogger and How Does It Work?
If you’re curious about blogging and want to dip your toes into the digital publishing world, Blogger is one of the most beginner-friendly platforms out there. Let’s break down what it is, how it works, and why you might want to use it.
What Is Blogger?
Blogger is a free blogging platform owned by Google. It was originally created by Pyra Labs and later acquired by Google in 2003. The platform allows anyone to create and publish their own blog online—no fancy tech skills required. New to blogging? Check out our guide on how to start a blog for beginners to get step-by-step help.
Key Features of Blogger
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Free hosting (your blog is hosted on Google’s servers)
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A free Blogspot domain (e.g.,
yourname.blogspot.com) -
Simple post editor
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Customizable templates
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Google integration (AdSense, Analytics, etc.)
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Custom domain support
Want to compare Blogger with other platforms? Read our post on Blogger vs WordPress: Which One is Better?
How Does Blogger Work?
Here’s a quick step-by-step of how it works:
1. Sign In with Your Google Account
Go to www.blogger.com, sign in with your Google account, and you're in.
2. Create a Blog
Choose a title, select a URL, and pick a theme. You’ll get a free .blogspot.com address, but you can also use a custom domain like yourname.com.
Learn how to buy a custom domain in our post on choosing the best domain name.
3. Write and Publish
Use the easy editor to write, format, and publish your blog posts. You can add images, videos, and even embed code.
4. Customize Your Blog’s Look
Blogger provides several pre-designed templates. You can also edit the HTML and CSS if you want full control.
Looking to design a standout blog? Check out our list of top free tools for bloggers.
5. Monetize
Blogger makes it easy to integrate with Google AdSense, letting you display ads and earn passive income.
Pros and Cons of Blogger
| Pros | Cons |
|---|---|
| Completely free | Limited advanced features |
| Easy to use | Less customization compared to WordPress |
| Google-powered | Fewer plugins or add-ons |
Internal and External Linking (Just Like This!)
Using both internal and external links boosts SEO and user engagement.
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Internal links help users explore related content on your site (like the ones above).
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External links connect to high-authority sites (like Google AdSense or Blogger.com) for added trust and value.
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